Segmentation study of the Singapore long haul holiday market

  • 10 Pages
  • 0.95 MB
  • English

The Board , Wellington, N.Z
Tourism -- New Zealand., Travelers -- Singapore., Visitors, Foreign -- New Zea


New Zea

StatementNew Zealand Tourism Board.
ContributionsNew Zealand Tourism Board.
LC ClassificationsG155.N5 S48 1992
The Physical Object
Pagination10 leaves :
ID Numbers
Open LibraryOL562133M
LC Control Number96146174

Segmentation study of the Singapore long haul holiday market: summary, May / New Zealand Tourism B Information technology in three small developed countries / Phillip Ein-Dor, Michael D.

Myers, K.S. Raman. These three booklets provide a summary of the results from surveys of potential long haul travellers in Japan, Singapore and Taiwan commissioned by the New Zealand Tourism Board and the Australian Tourist Commission.

The surveys were conducted between the months of June and September when samples of (Japan), (Singapore) and (Taiwan) people were by: 1. “Market segmentation is the process of dividing the market into distinct groups based on their common needs and wants.” (Lovelock & Wirtz, ) “It consists of four bases: geographic, demographic, psychographic, and behavioural segments.” (Kotler, Bowen, & Makens,Page ) Singapore is one of the largest tourism and business.

Ariel Vera, who holds an M.B.A. from the National Univer- sity of Singapore, is a financial controller at afire-star hotel in Indo~zesia.

80 THE CORNELL H.R.A. QUARTERLY tive for its targeted audience.~ This article presents the findings of a market-segmentation study con- ducted in cooperation with a five- star luxury hotel in Singapore that Cited by: Leisure Segmentation Study (SEG) – conducted in in 9 key markets, SEG sought to understand the needs of different segments of frequent air travellers within our key markets of Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Thailand and Vietnam.

The sample size was per market, for a total of 6, Market Segmentation Singapore Airlines. Market segmentation Market consists of large number of actual and potential customers.

The process of splitting the market into different groups or segments based on the needs, characteristics or buyer behavior is called as Segmentation (Kotler, Brown, Adam, and Armstrong, ). Singapore Airlines (SIA) has used traditional approach adopted by legacy.

In sum, this chapter explains the three stages of target marketing, including; market segmentation (ii) market targeting and (iii) market positioning. Discover the world's research 17+ million members. Market Segmentation.

Market segmentation is the actual process of identifying segments of the market and the process of dividing a broad customer base into sub-groups of consumers consisting of existing and prospective customers.

Market segmentation is a consumer-oriented process and can be applied to almost any type of market. around 30–50% of all potential long-haul outbound travellers from key source Market segmentation occurs as an inevitable process in delivering appropriate value to tourists.

market, the. This study guide is a comprehensive discussion (along with many examples) of the key aspects of: market segmentation, segmentation bases, target markets, product positioning, and perceptual maps, as well as examples of market segmentation.

CHAID. To evaluate the significance of variety-seeking as a variable to segment the market, the study applied the chi-squared automatic interaction detection (CHAID) segmentation approach, with the hotel and restaurant selection preferences of travelers as the criterion variable. The Singapore Exchange (SGX) is a stock exchange located in Singapore, Singapore with a market cap of $ Billion.

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The Singapore Exchange is open five days per week for 7 hours per day and is closed for eleven holidays in All holidays listed below are. Singapore: Revenue in the Hotels segment is projected to reach US$m in The Hotels segment includes hotels and professionally-run guest houses.

This article provides an overview of the tourism and hotel market performance in Singapore, in It also discusses key trends and solutions in creating value for hotels in Singapore while dealing with market changes and uncertainty.

Market targeting is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter.” Demographic “Dividing the market into groups based on variables such as age, gender, family size, family life- cycle, income, occupation, education, religion, race, generation and.

MBA Lufthansa Strategy analysis study case. often long-haul, destinations.

Description Segmentation study of the Singapore long haul holiday market EPUB

• Increased popularity of holidays abroad o has led to a boom in demand for travelling • Changing in perception of air travel o Low cost revolution has made air travel accros Europe available to the larger public o Increase of air travel as people who would not.

What are the end market prices for inner wellness tourism products. Tourists have many destinations and types of holiday to choose from. This makes tourism a relatively price-sensitive and competitive industry.

The price of a long-haul trip is determined by three factors.

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The Firefly airline is the test-bed of Malaysia Airline System in running the low-cost operation instead to test for new market segmentation and the Malaysia Airline System will adapt and expand it into national carrier if the operation of Firefly is proven success and gain stability.

(Datamonitor, ). M.I.T. Settles In for Long Haul in Singapore Singapore-M.I.T. Alliance for Research and Technology, or Smart, is a team of professors that manages five laboratories paid for by the Singapore.

SINGAPORE, 5 December – Skyscanner, the world’s travel search engine, today released its APAC Travel Trends Report, year in review / By analysing the search and booking habits of APAC travellers, the report revealed Thailand and Japan as one of the top destinations for Singaporean travellers, while also uncovering emerging.

The brand started as a small travel business rose through the years to the success; in asses Saga introduced long-haul holidays to far reaching destinations such as Hong Kong and Singapore. In asses, the first Saga raise ship entered service through the ship “Saga Rose” and by the asses, Saga has become a vital necessity for many of the.

Holidays are led by a volunteer leader from the UK, but on long-haul holidays, a local agency/guide is also used. In 17, holidays were sold, and in turnover was £14m, giving a pre-tax profit of £m.

By turnover had risen to £m, but profit was down to £, It’s expected to on get in the long run, with the evolution of innovative and a lot of progressive long haul solutions. The global long haul solutions market can be segmented based on network type, enterprise size, application, industry, and region.

In terms of type, the long haul solutions market can be divided into point-to-point network. The group decided to develop a low-cost airline for the medium- to long-haul category. This separate airline would have a drastically different business model, target audience and service.

Preferred sources used to book a holiday to Australia Read as: 55% of respondents indicate booking via a ‘travel agent (telephone or in person)’ as a preferred source when booking a holiday. 29% 28% 24% 18% 18% 17% 17% 15% 14% 11% Travel agent (telephone or in person) General internet searching Travel or guide books.

Besides, another way to develop market is that MAB can expand to other target customers to compete with other airlines (Shaw, ). MAB needs to offer attractive fare package for corporate company on short haul or long-haul holidays.

This strategy plays an important role on the expansion of target market to increase competitive advantage of MAB. InSingapore Airlines was the launch customer of the Airbus A Ultra Long Haul, which had a range of 9, nautical miles or 20 hours non-stop flight.

In the earlier years, the aircrafts have been sub-branded like Megatop and Jubilee to. Firms and governments need to address issues that are tougher and more urgent than ever before.

Oliver Wyman’s promise to deliver breakthrough impact through collaboration has resulted in 76% of our clients saying we have more impact than other management consulting firms. for the marketing of Singapore: Strategic Thrust 1: Telling a Great Singapore Story The first strategic thrust is about telling a great Singapore story.

In today’s world where consumers have greater control over what information they receive, brands and destinations must be able to tell better stories to reach consumers and get their attention.

The overall UK holiday package tour market is evaluated in Figure 2, and it displays the evolution of the number of package holidays taken by UK residents, as a percentage of total air international holiday trips (short haul and long haul) for the period time to The number of overall package tours has been falling – it fell from 62% in to 59% by ; thereafter, it continued.

It had a market capitalization of $ billion as ofa decline of around 56% from the start of Spirit Airlines, Inc. Spirit (SAVE) had operations in the U.S., Latin America. India being atraditionally long haul inbound market, recessions in Europeand US, will effect inbound MICE.•Low supplier loyalty•Lower margins due to competition POSITIVE CASE STUDY PR valuation of over 85 millionUSD and close to 30,audience() millionviewers over countriesacross the globeIIFA More affordable long-haul holidays.

A long weekend in New York for £50 or a week in Australia for £99 Cruise ships become floating entertainment centres (‘Center Parcs at sea’) as cruising.